by Robert Callesen | Jul 10, 2026 | Blog, digital marketing |
Blogging advice online tends toward extremes: publish daily to dominate search, or do not bother unless you can commit to a professional content team. Neither extreme fits most small businesses. The honest answer sits in the middle, and it depends more on consistency... by Robert Callesen | Jul 10, 2026 | Blog, digital marketing |
Most small business owners set their marketing budget the same way: pick a number that feels affordable, spend it on whatever gets pitched to them that month, and hope something works. It is not a strategy, and it usually shows in the results. Building a real... by Robert Callesen | Jul 10, 2026 | Blog, digital marketing |
A visitor searching for a local business on their phone often sees your star rating, your review count, and a snippet of your most recent review before they ever click through to your website, if they click through at all. For a huge share of local searches, your... by Robert Callesen | Jul 10, 2026 | Blog, Web Design |
Hiring a contractor is a higher-stakes decision than most purchases a homeowner makes online. They’re not just buying a service — they’re deciding who to trust inside their home. A contractor website has to do more work building that trust than almost any... by Robert Callesen | Jul 10, 2026 | Blog, local listings |
If you run a business in Tucson, your Google Business Profile (GBP) is doing more work than your homepage on most days. When someone searches “plumber near me” or “Tucson acupuncture,” Google almost always shows the Map Pack — that block of three local businesses with...